Half agency, half tech company. We run campaigns and build platforms. The team behind Saudi Arabia's biggest brands now engineers the systems too.
We don't build apps.
We architect systems.
Custom platforms, SaaS products, AI-powered tools, and enterprise infrastructure, engineered from scratch. Your IP. Your competitive moat.
Two engines. One mission.
We engineer
dominance.
Campaigns, creative, media, performance. Powered by machine intelligence but guided by human instinct. We don't optimize. We dominate.
We architect
futures.
Platforms, products, AI systems, data infrastructure. Engineered from scratch. Pure technology. Your IP. Your competitive moat.
Human + Machine
One side creates. The other builds. Together, they dominate.
Five truths that define how we operate.
The brief is obsolete.
Our models ingest your market, competitors, and customers, then generate strategy before the first meeting ends.
The campaign is a system.
Self-optimizing systems that compound. Every impression trains the next, every conversion sharpens the model.
The agency is a model.
We deploy intelligence: proprietary AI, predictive engines, and human operators who know when to override the machine.
Creativity is a weapon.
Not decoration. Every visual, every word, every frame is engineered to convert. Beauty with teeth.
The vendor is a bottleneck.
We build proprietary platforms, custom AI models, and bespoke data systems. Your future shouldn't depend on someone else's roadmap.
AI handles the repetitive. Humans handle the brilliant.
What takes others a month, we deliver in days.
Three founders. Fortune 500 to homegrown champions.
Our models know what performs before it launches.
What we deploy.
Campaign Engineering
From mega national campaigns to targeted activations. Human creative teams + AI optimization at every scale.
Platform Development
Custom SaaS, apps, and digital products built from zero. Your tech, your IP, your competitive moat.
Data Architecture
Intelligence systems that turn noise into competitive advantage. Real-time dashboards and predictive models.
Social & Content
End-to-end social presence: management, content creation, community strategy, and creative production.
Creative & Production
Art direction, visual identity, video production, and design systems. Brand-level to high-volume.
Growth Infrastructure
Full-stack growth engines. Acquisition to retention. Human strategists + automated systems in tandem.
We built the
old agency. Then we outgrew it.
Three founders. A decade of building campaigns for the biggest brands in the Middle East, from Fortune 500 giants to Saudi's most ambitious homegrown names.
Then we saw the shift. The old agency model, big teams, slow timelines, gut-feel creative, was dying. AI wasn't coming. It was already here. Data wasn't optional. It was the entire game.
So we started over. Metrix isn't an evolution. It's the answer to everything that was wrong. A company engineered from day one to merge advertising instinct with machine intelligence.
Fortune 500 → Saudi Champions
12 years serving every industry in Saudi and Globally.
We run ads every day. So when we build a tool or a platform, it solves a problem we actually have. Not something an engineer imagined.
We build our own tech. So when we run your next campaign, we use tools no other agency has access to.
Most agencies outsource tech. Most tech companies don’t understand marketing. We’re both, so neither side is guessing.
Because the people building the tools are the same people running the campaigns. That changes everything.
Past Experience
Saudi Tourism Authority
تنفس (Breathe). While the world said wear a mask, we said the opposite. First OOH campaign post-lockdown. Thousands explored Saudi for the first time. The staycation that saved a nation.
Diriyah Season
Saudi's introduction to the world. First heavyweight boxing, first Formula E, first equestrian, global DJs and singers. We launched every single one of those firsts.
Spotify KSA
Market entry campaign for Spotify in Saudi Arabia. Cultural positioning meets performance. From zero presence to cultural relevance in one launch.
Not every
brief gets a yes.
We're selective because the work demands it. We take on projects where we can dominate the outcome, not fill a pipeline.