The world's most valuable company was entering the B2C retail fuel market for the first time. Our founders were trusted as lead agency on a 360° multifaceted launch campaign for Aramco's first-ever consumer-facing retail brand, sub-brands, and products, covering fuel stations, car wash, lubricants (Orizon), car care (Orizoncare), and convenience stores (Fai & Fai Cafe).

Engaged at strategic communication and market research level. Developed all marketing materials across touchpoints both online and offline. Successfully drove awareness for Aramco retail service stations and positioned the brand as the go-to destination for motorists and residents experiencing a new standard of retail in the Kingdom.

During COVID, while the world said wear a mask, we said تنفس (Breathe). A controversial headline that flipped the script. We encouraged thousands to explore Saudi for the first time. This was the first OOH campaign post-lockdown since no one had been outside. The first billboards people saw after restrictions eased were ours.

The staycation that saved a nation. It did not just drive travel. It reignited an entire sector of the economy, provided jobs, revived local businesses, and set a new benchmark for government tourism communication in the region. One of the most impactful tourism initiatives in the Kingdom's history.

Saudi's introduction to the world. First heavyweight championship boxing in Saudi. First Formula E. First equestrian. Global DJs and singers performing for the first time in the Kingdom. We launched every single one of those firsts from the historic city of Diriyah.

We managed communication, branding, and activations for an entire season of world firsts. Deep research into Saudi heritage informed every creative decision, from season themes to the official tagline "Be Part of History." The campaign put Saudi on the global entertainment map.

Spotify was still relatively new in Saudi despite leading music streaming globally. Our founders were tasked to strategically localize the global "Only You" campaign for the Saudi market. Increasing awareness, driving consideration, building brand love, and positioning Spotify as the leader in audio among Saudi listeners.

Established cultural leadership by connecting to a core human truth: Spotify celebrates people's uniqueness and individuality. Incorporated Saudi's favorite music at the heart of the campaign, allowing Spotify to tell a story no other brand could replicate. Only you are you, and only Spotify is Spotify. The campaign exceeded every KPI.

Saudi TV had been static for decades. Aligned with Vision 2030, SBA wanted to launch a new entertainment channel called "SBC" to revamp the image of Saudi TV entirely. Our founders created a massive 360° marketing campaign built on a deep-seated cultural insight: the word "Ghasb" (by force), which is what the masses called Saudi TV since it was the only option available.

The term Ghasb created a hook that grasped everyone's attention and became the main source of turning the perception of Saudi TV from being forced to watch it to being forced to love it. The single largest TV campaign in the GCC region over the last few decades.

The Music Commission sponsored Saudi's largest-ever talent search to find 10 world-class musical talents that would represent Saudi on the global stage. Our founders designed and executed a digitally-led audition via TikTok and Anghami, inviting Saudis worldwide to show their talents: singing, composing, producing, mixing, or playing instruments.

Winners had their original creations professionally produced and made available on Anghami, and were invited to perform in key concerts in the region. The competition generated massive national engagement and exceeded every KPI set by the Commission.